Wednesday, 10th July 2024
CALVIÀ AND CONSELL DE MALLORCA LAUNCH A CAMPAIGN IN FAVOUR OF RESPONSIBLE LEISURE AND CIVILITY
"Have fun with Respect" is committed to the coexistence of tourists and residents
Consell de Mallorca and Calvià Town Hall are progressing in their commitment to consolidate Mallorca as a responsible tourism destination. For this reason, they jointly promote the “Have Fun with Respect” campaign. In the coming months the campaign will have great visibility in public areas in the municipality. It will be visible in different outdoor spaces, such as OPIS (Illuminated Advertising Object) and billboards in areas with a high influx of people. There will also be dissemination through other channels, such as social media.
During the campaign's presentation, the Minister of Tourism of the Consell de Mallorca, José Marcial Rodríguez Díaz, stressed that "responsible tourism is more than an objective, it is the horizon that we set to guarantee the coexistence of tourists and residents. We must work to make everyone aware of the need for civic behaviour for the sake of coexistence and mutual respect.
Juan Antonio Amengual, mayor of Calvià, pointed out that "it is vital that institutions collaborate by working hand in hand in initiatives like this. Calvià is a safe leisure destination that moves towards excellence. If something distinguishes us, and is recognised in the source touristic markets, it is our quality. And that can only be maintained with the impulse of civility and responsibility of tourists and residents.
The campaign emanates from the Commitment to Sustainable Tourism of Mallorca, Pledge, presented last November and which includes a significant number of participating entities and bonded institutions: from the OMT to the different administrations of the island, including private entities, companies and associations of different kinds.
One of the Pledge keys is that, in addition to promoting the Mallorca brand abroad, actions are also carried out from within to reach both, visitors who are already in Mallorca and residents. The focus is on the protection, regeneration and preservation of the island.
