/ Town Hall
Tuesday 29th September 2020
CALVIÀ LAUNCHES A CAMPAIGN TO BOOST LOCAL TRADE IN THE MUNICIPALITY AND PROMOTE LOCAL CONSUMPTION
Calvià's trade, raised to the maximum power (El comercio de Calvià elevado a la máxima potencia) , makes a Marketplace available to establishments and a voucher system for residents, thus entailing at least a minimum economic impact of 275.000 euros for the adhered businesses
The Trade campaign 'El comercio de Calvià elevado a la máxima potencia' is launched with the aim of revitalising local commerce and encouraging local consumption in the municipality. An identifying image has been created for the campaign, which will be the link between all the elements that are part of the campaign. The total municipal budget for this initiative is 180.000 euros.
The campaign 'El comercio de Calvià elevado a la máxima potencia' has two areas of action: a Marketplace platform, to which commercial establishments, restaurants and services can join, and the issuance of discount vouchers for residents that can be exchanged in certain type of establishments. So far, more than 230 establishments have already joined. The Mayor of Calvià, Alfonso Rodríguez Badal, who has presented the campaign together with the Deputy Mayor and the Councilwoman for Commerce, Marc López and Francisca Muñoz, stressed that it is important to be able to present a campaign at a difficult time, especially for the entire tourism sector value chain.
A campaign he explained, with which it is intended, on the one hand, to stimulate commercial activity, through the platform in which shops, services and restaurants can be displayed online, and on the other hand to encourage consumption with the voucher system for residents, a system that may have a direct impact on establishments of at least 275.000 euros.
For his part, Marc López has indicated that so far the campaign is having a good reception, since more than 230 establishments have already joined. He added that offering businesses an online showcase will give them more competitiveness as they will have more visibility.
MARKETPLACE
A Marketplace platform (Comercio.calvia.com) is made available to establishments, a virtual showcase in which shops, restaurants and places that offer services such as hairdressers, beauty saloons , repair shops, etc., can display their products and offers. This platform is adapted so that it can also be run on mobile devices. Each store will have its own website section, which will be managed by the establishment itself, with the possibility of customising its appearance. Customers, on their behalf, will have the option of reserving the products that they will be able to purchase later in stores. A map of stores and discount vouchers will be accesible for residents through this page.