Tuesday, 7th November 2023
THE BRITISH MARKET'S INTEREST IN QUALITY TOURISM RESERVATIONS IN CALVIÀ BY 2024 INCREASES
In the first meetings with TTOO and OTA at the World Travel Market, reservations from young couples and families increase
Changes in the profile of the British tourist who visits Calvià. Looking ahead to the 2024 season, it is expected to increase the number of reservations in higher category establishments and an increase in family visitors and young couples. This is clear from the meetings held by the Calvià Town Hall delegation at the World Travel Market in London with TTOO and OTA (online travel agencies) that predict an evolution towards quality tourism in the British market.
The deputy mayor forTourism of the municipality, Elisa Monserrat, has stated "that a change is noticeable thanks to the reconversion and modernisation that has been carried out in Calvià. TTOO and OTA have explained us that they notice the change in trend towards tourist quality. In fact, they have asked us for videos and promotional content for their clients, they are very interested.
Amongst other projects, the Fergus hotel group is remodeling a hotel complex that will offer 1.054 rooms to families and young couples. Monserrat has insisted that "this will lead to a big change in the Magaluf area."
